tl;dr: The book is ok-ish many things are clear after the first 50 pages and I had the feeling the author repeat itself. Instead of reading the book I recommend to watch the TED talk instead: https://www.youtube.com/watch?v=u4ZoJKF_VuA
I started reading this book, because I wanted to get an insight on how companies or people create a product or thing that lasts.
TBH while reading it, I felt like I was trapped in a loop.
No. The circling around apple and its success it was quite annoying, even if I like the approach to try to crack the code behind successful companies.
The TED talk of Simon Sinek https://www.youtube.com/watch?v=u4ZoJKF_VuA is quite enough to get behind the idea of this book.